A beer’s label can say so much. In addition to the basics like style, ABV and IBUs, the art and copy on the label can speak to the brewery’s philosophy and passion for the product. And that, in turn, can resonate with beer geeks beyond simply telling them what kind of beer is in that bottle or can. Now more than ever, breweries are going to great lengths to ensure their packaging tells their stories while also satisfying the consumer’s need for information.
If you are a graphic designer who has always wanted to help tell these stories, you’ll want to join AIGA Charlotte at NoDa Brewing from 6-8 p.m. on Monday, July 7 for their “Beer and Branding” kick-off event. Designers will team up with area homebrewers and then be assigned a secret brewing ingredient. The brewers will have to brew a beer using that ingredient, and the designers will in turn create a branding package around it.
The beers will be judged by a panel of “beer experts,” and the branding packages will be showcased at NoDa Brewing on August 26. Attendance at the kick-off event on July 7 is mandatory.
The winning beer will also be announced on August 26, and that beer will be brewed by NoDa and released as part of their NoDable series of small-batch beers every Tuesday.
Entry for designers is $10, and you must be an AIGA member. For more details and to register: http://charlotte.aiga.org/event/beer-and-branding-kickoff/
